What Is Link Bait? 7 Successful Examples
Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, we call them “link bait.” Knowing why and how link bait works will help you create more “link magnets” so you can get more links to your website. But first, let’s start with the basics: Link bait is content designed to attract backlinks. It’s something so valuable and interesting that bloggers and journalists want to link to it. What is the purpose of link bait? Link bait helps you rank higher on Google and get more organic traffic to your website. There are two reasons why this is so. First, because links are one of Google’s top three ranking factors , pages with more links tend to rank higher and get more traffic. Our stud...