A Step-by-Step Strategy (Based on Updating 50+ Posts)
Content refreshing is one of the best ways to increase traffic of your existing content, and it’s also a great way to keep the information on your website fresh and up to date. However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking their organic traffic if they update the content (a valid concern). Other people find that it just doesn’t bring the dramatic traffic increase that some marketing experts promise. Fortunately for you, I’ve been both of those people. I’ve updated probably more than 50 blog posts in the past 12 months, and I’ve made a lot of mistakes. However, I’ve also seen outstanding results, such as content that drives 10 times more traffic and soars in rankings. That said, I really wanted to know why some posts perform dramatically better post-update than others. So I did a data study on what makes some content dramatically more successful post-updat...