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Content refreshing is one of the best ways to increase traffic of your existing content, and it’s also a great way to keep the information on your website fresh and up to date. However, the content refreshing process isn’t always straightforward. For example, some people worry about tanking  their organic traffic if they update the content (a valid concern). Other people find that it just doesn’t bring the dramatic traffic increase that some marketing experts promise. Fortunately for you, I’ve been both of those people. I’ve updated probably more than 50 blog posts in the past 12 months, and I’ve made a lot of mistakes. However, I’ve also seen outstanding results, such as content that drives 10 times more traffic and soars in rankings. That said, I really wanted to know why  some posts perform dramatically better post-update than others. So I did a data study  on what makes some content dramatically more successful post-updat...

Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID). Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest way to see the metrics for your site is with the Core Web Vitals report in Google Search Console . With the report, you can easily see if your pages are categorized as “poor URLs,” “URLs need improvement,” or “good URLs.” The thresholds for each category are as follows:   Good Needs improvement Poor LCP <=2.5s <=4s >4s FID <=100ms <=300ms >300ms CLS <=0.1 <=0.25 >0.25 And here’s how the report looks: If you click i...

Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID). Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest way to see the metrics for your site is with the Core Web Vitals report in Google Search Console . With the report, you can easily see if your pages are categorized as “poor URLs,” “URLs need improvement,” or “good URLs.” The thresholds for each category are as follows:   Good Needs improvement Poor LCP <=2.5s <=4s >4s FID <=100ms <=300ms >300ms CLS <=0.1 <=0.25 >0.25 And here’s how the report looks: If you click i...