Posts

Which Is Better for SEO?

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Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times, it’s necessary to stand the best chance of ranking. In this guide, you’ll learn a simple way to figure out how much to write on a topic-by-topic basis. But first, let’s get our definitions straight: What is short-form content? Short-form content is roughly anything under 1,000 words. This is how we choose to define it, but definitions vary. You may only consider something under 500 words to be short-form content, and that’s fine. What is long-form content? Long-form content is roughly anything over 1,000 words. Again, this is how we  choose to define it. You may disagree and only see something as long-form content if it’s over 2,000 words. It’s up to you. Should I write short-form or long-form content? If you’re asking this question i...

5 Powerful Marketing Activities: Lessons From Successful Brands

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Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market. Yet there are some activities that seem to stand out from the rest by bringing great results for many companies and standing the test of time. In this article, I’ll show you five such marketing activities and five companies that tested them in real-life conditions. Since each of those activities can be an article on its own (or a book), I’ll be focusing on explaining why they are worth your time. Here they are: 1. Finding product-market fit Finding product-market fit (PMF) means making sure a product can satisfy an existing demand in a market with high potential. Basically, a telltale sign of achieving PMF is when pe...