What Is Content Writing? 13 Tips for Creating Amazing Content
At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to say, we know a thing or two about creating awesome content that your audience wants to consume. In this post, we’ll cover 13 best practices you can apply to your own content writing. But first, some basics: Content writing is the process of researching, planning, writing, editing, and publishing content for the web. It may be a blog post, video script, sales page—anything that gets published online. Why is content writing important? Content writing is important because content has the power to help you attract and retain customers. This is called content marketing , and it’s why you’re reading about content writing on the Ahrefs blog. By educating you on the importance of and best practices for content writing, we hope to increase your awareness, interest, and demand for our product. Best pract...
