Posts

What Is Content Writing? 13 Tips for Creating Amazing Content

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At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to say, we know a thing or two about creating awesome content that your audience wants to consume. In this post, we’ll cover 13 best practices you can apply to your own content writing. But first, some basics: Content writing is the process of researching, planning, writing, editing, and publishing content for the web. It may be a blog post, video script, sales page—anything that gets published online. Why is content writing important? Content writing is important because content has the power to help you attract and retain customers. This is called content marketing , and it’s why you’re reading about content writing on the Ahrefs blog. By educating you on the importance of and best practices for content writing, we hope to increase your awareness, interest, and demand for our product. Best pract...

8 Tips to Boost Local Rankings

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Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from start to finish. But they can be daunting, as it’s a complex subject. So, in this guide, we’ll keep things simple with eight tips to boost local rankings: Claim and optimize your Google Business profile Do local keyword research Optimize local landing pages Get local citations and links Reclaim lost links Get more reviews Get featured on local list posts Keep your site healthy 1. Claim and optimize your Google Business profile Every business can claim a free Google Business profile, which is a local listing with information about your business. Once claimed, the information you add to your business profile can show up in Google’s web search results and in Google Maps. You can claim your business profile through Google My Business , Google’s free tool for managing your Google...