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Online advertising is paying for exposure or traffic on the internet. It really is that simple. Even an ad blocker won’t prevent you from seeing online ads all the time. No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep up with the trends. The basics aren’t rocket science, though. Get the essential knowledge right, and you’ll be prepared to tackle any online advertising news that comes your way. In this simple guide, you’ll learn the following: Ready to get off on the right foot on your online advertising journey? What are the main benefits of online advertising? All the benefits of online advertising can make up a lengthy list. But there are three main benefits that justify sending a big chunk of your marketing budget to Google, Facebook, Twitter, and others. 1. Online advertising channels can c...

Everyone wants to rank higher on Google. But in 2022, it’s arguably more challenging than ever before. But that doesn’t mean it’s impossible, as you can see from the fact that our blog ranks on the first page for over 11,600 keywords: Today, I want to share a few simple SEO tips that helped us get there. Here are the tips: Stop focusing on things that don’t matter Keep search intent top of mind, always Craft compelling title tags Refresh declining content Boost important pages with internal links Improve page experience signals Double-dip on mixed intent keywords Include FAQ sections Include expert quotes Optimize for low-hanging featured snippets Upgrade image backlinks Fix dead pages with backlinks Run an annual content audit Build more backlinks 1. Stop focusing on things that don’t matter Here’s the reality in 2022: Half of the stuff you read online about SEO is nonsense. This is hardly surprising given the increasingly noisy world...